Auto-optimization

Auto-optimization revisits your sitemap at the cadence you choose, spots new and changed pages, and optimizes them without you opening the dashboard. It is how you keep a site current when its content changes often.

Turning it on#

The entry point is the status bar shown on Overview and on Pages: click Set up if it is off, or Manage if it is already running. A side panel opens.

  1. Pick a cadence

    Daily, weekly or monthly. See the table below.

  2. Set a monthly token cap, if you want one

    Optional field. Stops auto-optimization once it has spent that many tokens beyond the package during the month.

  3. Confirm consent

    You have to tick the box acknowledging that auto-optimization will use your plan's package and, once that is used up, your tokens.

  4. Click Enable

    The status bar switches to Auto-optimization active and shows the next run.

Choosing a cadence#

CadenceDescriptionSuits
DailyThe most aggressive.Fast-moving catalogues, stores with high turnover, publishers.
WeeklyThe balanced default: catches new and changed pages without overspending.Most sites.
MonthlyThe lightest.Stable sites, catalogues that barely change, tight budgets.

How it is billed#

Every page auto-optimization processes first uses one unit of your plan's optimization package. Once the package is used up, each further page costs 1 token: the same tokens that pay for visibility queries.

Spending order
Monthly packageof optimizationsruns outTokens1 token per pagehit zeroExtra usageyour plan's per-token rate
On the Free plan there is no extra usage: scheduled runs pause until the next billing period.

Monthly token cap#

This is the handbrake. If you set one, auto-optimization stops as soon as it has spent that many tokens beyond your package during the month, and resumes in the next billing period.

With a cap
The panel shows Token cap used this period with current usage against the ceiling, and the reset date.
Without a cap
Auto-optimization keeps running for as long as you have tokens. You can add a cap at any time.
Tip

If you turn auto-optimization on for a large site and want no surprises, start with the weekly cadence and a conservative monthly token cap. Raise the cap once you have seen real usage in the history.

Pause, resume and turn off#

Pause
Stops the runs without deleting the configuration. The status becomes Paused and no next run is scheduled.
Resume
Re-activates the schedule at the same cadence.
Off
Removes the schedule from this site entirely.

Following the runs#

The panel shows the last run and the next one. Every run is recorded in Change history as Auto-optimization scheduled run, with the detail of what changed and how much it spent.

Note

Auto-optimization only processes new or changed pages. It does not re-optimize pages that have not changed, so on a stable site usage tends towards zero after the first pass.